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Rates & Fees

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Merchant Account Rates & Fees

It may seem like there are endless rates and fees involved in processing credit cards. In reality many fees only apply to specific types of accounts and others only apply when an account is used improperly. Do your homework and take advantage of the resources available through MerchantCouncil.org and using your account improperly shouldn't be concern. The next section will list and define the more common merchant account rates and fees. If you have a question about one of the fees, please contact us and let us know.

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General Rates and Fees

The following is a list of rates and fees commonly associated with all types of merchant accounts. Feel free to print or bookmark this list so that you can reference it quickly.

When working providers to tailor quotes to fit your needs, remember that it's unrealistic to expect that you will be able to have a provider lower EVERY fee to the bare minimum. Instead of trying to get every fee lowered concentrate instead on adjusting fees that matter most to your business.

For instance, if your business is seasonal you will want to have the monthly statement fee and monthly minimum fee lowered so that you don't have to pay them off-season. In order to have these fees lowered you may have to allow the provider to leave the discount rates and transaction fees where they are.

Please note that this list is comprehensive and not all providers will charge every fee listed. The following fees are listed in alphabetical order.

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Merchant Account Discount Rates and Qualification

Discount rates can vary in structure from tiered, to what is commonly referred to as 'percentage-plus', to government and corporate level pricing, and beyond. A tiered discount rate structure is by far the most common and it's the one that we will explain in this guide. If a provider feels that they can offer a more competitive service quote by utilizing another discount rate structure they should thoroughly explain the differences and the benefits of their proposed structure at that time.

The discount rate is a percentage of gross credit card sales that is charged as a fee for processing those transactions. The discount rate comprises the majority of the fees incurred by a merchant to process credit cards. The discount rate is the processing fee that is most often changed by the card associations (VISA & MasterCard) and merchant services providers. For this reason, it's very important to make sure that your discount rate remains consistent every month by checking your merchant processing statements.

Most merchant accounts function on a tiered system where qualification rates are divided into three categories called qualified, mid-qualified, and non-qualified. The qualified discount rate is the lowest obtainable rate, followed by the mid-qualified rate, and then by the non-qualified rate. Merchant service providers advertise their accounts using the qualified discount rate because it's the lowest and most appealing rate. For example, a retail merchant account may have a discount schedule that looks like this:

When a credit card transaction is raised to the higher mid or non-qualified rate it's said to have "downgraded". There are two very basic reasons why a credit card transaction will be downgraded to a higher qualification rate. The first reason has to do with the type of credit card that is being charged and the second is the method that the merchant uses to charge the card.

The first reason why credit card transactions will downgrade to a higher discount rate has to do directly with the type of credit card that is being charged. The card associations (VISA & MasterCard) have over 100 different qualification rates, called interchange qualifications, for different types of credit cards and each type of card is assigned a different qualification rate. Of course, having merchant accounts with hundreds of different rates would be very confusing so most merchant accounts are setup with three general rates.

When a transaction is processed the true qualification rate of the card being charged is rounded up to the next closest category which either mid or non-qualified depending on how the merchant account is setup by the service provider. Exactly how a credit card will qualify and into which rate category it will fall has a lot to do with the merchant service provider that governs the account. For instance, a corporate credit card may fall into the mid-qualified category when run through a merchant account that is provided by company "A", while the same exact credit card will fall into the non-qualified category when run through a merchant account that is provided by company "B".

Depending on the size of the provider and/or the agreement they have with their acquiring bank, merchant service providers have a certain degree of control over how different types of credit cards qualify under the merchant accounts that they issue and govern. If you will be accepting a lot of corporate credit cards, small business credit cards, or other types of non-personal cards, you should work with your provider to have these types of cards qualified into the best possible category.

The type of credit card that will run through at a qualified rate on almost all merchant accounts is a personal non-reward credit card that is issued by a United States bank. The following is a list of credit cards that are commonly charged at a mid or non-qualified rate.

The second reason why a credit card transaction will downgrade to a mid or non-qualified rate has to do with how the credit card is transacted by the merchant. Keying-In - Card-present merchant accounts are setup under the assumption that the merchant will process transactions by physically swiping credit cards through a terminal. This process is called electronic data capture. If a retail merchant keys-in a credit card transaction by entering the credit card number on the keypad of their terminal, the transaction will almost always downgrade to the non-qualified rate. It's very common for a retail business to also have an e-commerce website. Many retail businesses use their card present merchant account to process their online sales as well and they are unaware of the fact that they are paying higher fees for these transactions. In this scenario it often saves money to open a second card-not-present account for the online transactions.

Address Verification Service (AVS) - VISA requires all card-not-present transactions to be processed using AVS. VISA also requires the AVS information to match and be correct in order for transactions to run at the lowest possible rate (qualified). Any merchant that processes credit card transactions when the customer and/or the card is not present (such as an online or mail order business) must use AVS when charging VISA cards to avoiding having all VISA transactions automatically downgrade to the non-qualified rate. In order to use AVS properly the billing address of the credit card being charged must match the billing address on file for that card at the issuing bank.

When taking a credit card order collect the customer's correct billing address and zip code. Once you have this information you must enter it into your terminal, gateway, or processing software, when charging the customer's card. If the AVS information does not match, the terminal or processing equipment will let you know by displaying an "N". Please note that all processing equipment is different and you should verify processing symbols with your merchant service provider. It is recommended that you void transactions that don't show an AVS match and that you contact the customer to obtain the correct billing address. Once you have the correct billing address you may recharge the card and the transaction will fall into the qualified category.

It's not possible to know which qualification rate a credit card transaction will fall under before charging the card.

It's very important to keep an eye on exactly how much you are paying in mid and non-qualified fees by reading your merchant account statements every month.

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When Merchant Account Fees Are Charged

Merchant service providers typically utilize two different methods for charging processing fees. After you familiarize yourself with the different ways you can contact you merchant provider and request that your fees be charged using the method that you prefer. Some providers have control over when fees are charged and others may not.

Throughout The Month (Real-Time)
The most common way that a merchant service provider charges for processing fees is to deduct the qualified discount rate from a transaction prior to depositing it in to your bank account. At the end of the month the processor will make an additional charge for all mid and non-qualified surcharge fees, as well as any flat dollar amount fees such as transaction fees, batch fees, and statement fees. Many merchants do not like this method because it makes it difficult to keep account balances and books in order.

The second method that a merchant service provider will use to charge for processing fees is to wait until the end of each month and then deduct fees in one lump-sum charge. This method carries more risk to the acquiring bank and some providers are not able to offer this option to their merchants. Third-party processors and larger independent sales offices (ISO) that assume risk for their own merchant accounts are usually able to provide this method of charging fees at their own discretion.

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